Entries from April 2008 ↓

what’s in an address?

Many small companies want to have a larger presence to the outside world. Through geographic locations you are trying to establish size, stability, diversity and confidence or in some cases caché (e.g. a Manhattan, New York City address).
For companies in Canada, we are always looking to show we have US offices or atleast a [...]

running out of cash? communicate with your vendors

It happens to every small company at least once (if not many times): you are low on cash and can’t pay your bills as they come in and the phone is ringing. Why can’t you pay? There are lots of reasons: waiting on receivables, pending financing is taking longer then expected, and of [...]

social marketing campaigns - advice from Facebook?

I recently read an article on TechCrunch that Facebook provided its current Page holders an “Insider’s Guide to Viral Marketing”.
The Guide provides viral marketing guidance through two Facebook services: advertising on Facebook and creating Pages. I have to admit, at a personal level, I’ve always been very skeptical of advertising initiatives on Facebook. [...]

what is days sales outstanding (DSO)?

A friend of mine is potentially going to be acquired (they are in the early stages, pre LOI) and the acquirer asked the CEO to provide a few metrics of which one was DSO. He called in a panic and asked: what is that?
DSO or, days sales outstanding, is an interesting metric. Technically [...]