Entries from September 2008 ↓

EMEA hire - facts to consider

Congratulations! Your EMEA (Europe, Middle East, Africa) sales finally warrant a dedicated sales rep in the region (vs. you flying over from North America to meet clients all the time). You’ve got a great product that resonates with the region, you’ve found the perfect seasoned sales professional with deep relationships (both direct and [...]

how to create visibility for your startup?

As I eagerly watched the TechCrunch 50 unfold this week I really got to thinking about how to create visibility for the little guy. We advised you on how to format and distribute a press release but that is really only one tactic of a bigger public relations strategy. Fortunately the guys at [...]

dabble db: simplicity without sacrificing flexibility

 As Business Ready evolves, our need to collect, manage and share data continues to grow. We decided against a traditional CRM solution to manage our contacts, partly because of price, but mostly because our needs extend far beyond simple contact management. Having the ability to share all of our data from several worldwide locations is [...]

how to format a press release and distribute?

As we get closer to formally announcing our first product offering it is time to think about how to tell the world about our goodness.  Like you we are small and don’t have the resources for a full time Public Relations firm but we do have access to a great writer who is working on [...]