During tough times companies review their expenses to see where they can cut in order to survive. Not wanting to touch headcount (your biggest operating expense), you typically look to cut travel and marketing (your next two biggest expenses). Both are essential for getting to your customers and creating demand for your product. [...]
Entries from October 2008 ↓
reasonable meal per diems?
October 30th, 2008 — general & admin, sales & marketing, templates
why have company policies?
October 28th, 2008 — general & admin, templates
Whether your company’s growth is entirely sales-dependent or you have the benefit of external financing to boost your product development and marketing efforts, chances are your finance practices have grown on an as-needed basis. It’s not unusual for start-ups to discover that the best documentation they can hope for is on a scattering of post-it [...]
foreign exchange?
October 23rd, 2008 — general & admin, sales & marketing, templates
The majority of our readers are operating a small business in North America and a part of doing business in NA is being constantly aware of the Canadian dollar vs. the US dollar. From the fall of 2007 to the end of August 2008 the Canadian and US dollar were about par. This made foreign [...]
do you understand your customers?
October 21st, 2008 — sales & marketing
For any start-up without a large marketing budget it can be quite challenging to formulate a comprehensive promotional strategy. Endless meetings can result in a list of endless questions without answers, most of which are trying to solve the same questions:
What do our customers want? How can we sell more?
There are oodles of resources that [...]
