When you first start out all you really care about, from a revenue perspective, is invoicing customers and receiving the cash. Most sales people call the invoicing “bookings” or just “sales” which is very different from “revenue”. The term “revenue” implies (a) GAAP is at play, which you will have to switch to eventually, and [...]
Entries from March 2009 ↓
revenue recognition - better get on it
March 17th, 2009 — general & admin, sales & marketing, templates
leveraging partners for sales
March 12th, 2009 — sales & marketing
Working for a start-up, sales people have a huge challenge: they need to exploit general opportunities while under incredible pressure to show results quickly. The sales folks need to educate potential customers about products and adjust to customers’ buying processes while also chasing down and making every possible sale in order to drive business. That’s [...]
what is a W8-BEN?
March 10th, 2009 — general & admin
Wow, the IRS has been busy - or the folks in the United States are doing a little early spring cleaning. Either way, a client of mine was requested to fill out a W8-BEN.
A W8-BEN form is a certificate of foreign status of beneficial owner for United States tax withholding.
Uhm, what?!?! If you are a [...]
how to engage business ready?
March 5th, 2009 — general & admin
I was out for coffee the other day with a new user of the Business Ready solutions when he asked me:
what is the best way to engage Business Ready?
Yes, a very good question indeed. Of course his first inclination, and what prompted the question, was to hire me full time to run his company and [...]


