I was happy to see a recent offer from Skype in my inbox with the promise of 30 minutes of free calls to land line and cell phones around the world. As a start-up, we need to keep our operating expenses low and Skype allows our team to stay connected from anywhere in the world. [...]
is your company supporting your support team?
October 9th, 2008 — sales & marketing, services & support
are customer surveys worth doing?
August 14th, 2008 — sales & marketing
How often are you asked to participate in a customer survey? And if you do participate, how often do you actually care?
One of our loyal readers recently asked us a common question:
I am thinking of doing a customer survey, do you know of any particularly good sites that allow you to create a survey? [...]
has your company revenue stalled?
April 10th, 2008 — product development, sales & marketing, services & support
A lot of small company’s start out with a great burst of activity once they get a bit of traction but within a period of time (say 18-24 months) find that they are losing momentum in their revenue growth. There are a few things, within management’s control, that if done early could prevent your [...]
engaging the online consumer
February 5th, 2008 — sales & marketing
As we begin to launch our own web site (www.businessready.ca) we have been thinking a lot about best practices behind e-commerce drivers. We have some pretty strong opinions on what the user experience should be like (based a lot on your feedback) but we believe there are a few key areas that our customers really [...]


