the cost of product delays

Well, it’s happened again.  A product that has been “announced” has actually been delayed.  Now, mind you, it’s not as bad as vaporware in the ’90’s but it is maddening that companies cannot meet the expectations set with the consumer base.  I totally get the reasons for delay: put your best foot forward with a [...]

how to write a sales territory plan?

Right then.  The quarter didn’t go so well for you and now your executive management team has asked you to pull together a sales and marketing plan for your territory.  Now, your immediate reaction is to ‘go to the math’.  I see it every time.  You have this desire to pull together that standard powerpoint [...]

are you in the chasm?

At a recent management meeting, a client of mine (who I respect greatly) accurately challenged us to reflect on our year to date revenue achievement.  Things are not abysmal at this company (their revenues are flat, year to date, to their 2008 revenues) but they are not achieving any growth.  Of course, the immediate response [...]

sales and marketing - time to play nice

Well, the quarter is now over and the results are being measured.  For many, this quarter was a whisper thin success due to economic uncertainty and, as such, management wants to know why.  More often then not you will hear the old argument:
Sales: we didn’t make the quarter because the leads were weak and unqualified
Marketing: [...]