A while back we considered creating a ‘page’ on Facebook for Business Ready.  The idea being that with so many Facebook users it would be a great place for friends and family to promote us by becoming ‘a fan’ and in turn maybe some of their friends and family would become fans, and so on.  [...]

For any start-up without a large marketing budget it can be quite challenging to formulate a comprehensive promotional strategy. Endless meetings can result in a list of endless questions without answers, most of which are trying to solve the same questions:
What do our customers want? How can we sell more?

There are oodles of resources that [...]

I was happy to see a recent offer from Skype in my inbox with the promise of 30 minutes of free calls to land line and cell phones around the world. As a start-up, we need to keep our operating expenses low and Skype allows our team to stay connected from anywhere in the world. [...]

As I eagerly watched the TechCrunch 50 unfold this week I really got to thinking about how to create visibility for the little guy. We advised you on how to format and distribute a press release but that is really only one tactic of a bigger public relations strategy. Fortunately the guys at [...]