Recently, like many of you probably, I received an email from LinkedIn encouraging me to make my twitter account visible on my LinkedIn profile and also installing their Tweets app to manage my tweets within LinkedIn (I’m already using TweetDeck).  Which got me thinking:
do I want twitter on LinkedIn? why am I even considering this?
My professional persona [...]

We’ve all read that having a blog is a key component of a corporate social media strategy - we even weighed in on the subject here.  The biggest commitment to this extended communication strategy is your time: social media is about getting out what you put in.  If you don’t communicate regularly then how can [...]

Well, by now you have all heard of twitter and may or may not be sold on its validity but are intrigued enough to give it a try.  Hopefully you have been able to get @yourcompanyname and through friends/google have established that you need:

a picture of yourself or a logo;
an interesting background image that incorporates [...]

As I eagerly watched the TechCrunch 50 unfold this week I really got to thinking about how to create visibility for the little guy. We advised you on how to format and distribute a press release but that is really only one tactic of a bigger public relations strategy. Fortunately the guys at [...]